Why We Buy What We Buy


(DVD Movie)

Retail Price: $79.95

Our Price: $87.95

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Copyright: 2002
Weight: 0.50 lbs.
Item Code: 202589
ISBN: 11742-KS
ISBN-10: 11742-KS
In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.

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