Why We Buy What We Buy
DVD
(DVD Movie)
| Copyright: |
2002 |
| Weight: |
0.50 lbs. |
| Item Code: |
202589 |
| ISBN: |
11742-KS |
| ISBN-10: |
11742-KS |
In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.