Why You Buy
21st Century Advertising
(DVD Movie)
| Page Length: |
23 pgs |
| Copyright: |
2002 |
| Weight: |
0.19 lbs. |
| Item Code: |
204445 |
| ISBN: |
255DVD |
| ISBN-10: |
255DVD |
This DVD is a smart, modern update for media studies in the classroom that covers the subtle tactics of 21st century advertising. It reveals how advertising tactics sneak under customers’ persuasion radar by covering person-to-person selling, direct mail, ads and emotions, and TV commercials.