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21st Century Advertising

(DVD Movie)

Retail Price: $99.00

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Page Length: 23 pgs
Copyright: 2002
Weight: 0.19 lbs.
Item Code: 204445
ISBN-10: 255DVD
This DVD is a smart, modern update for media studies in the classroom that covers the subtle tactics of 21st century advertising. It reveals how advertising tactics sneak under customers’ persuasion radar by covering person-to-person selling, direct mail, ads and emotions, and TV commercials.

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